Barclays

I was hired to help Barclays break free from boring finance copy. First up was the Moneyverse campaign, aimed at millennials. This work helped Barclays ‘achieve record media ROI’ – and a Marketing Week Award. I’ve also written content on mortgages, personal finance and sustainability.

Agency: Oliver

Marketing Week: How Barclays achieved record ROI by embracing the ‘Moneyverse’