When you’re an iconic British brand, business shouldn’t be boring. I rewrote all of the MINI website’s fleet section, to match the rest of the site’s fun, positive tone. MINI isn’t the obvious choice for businesses, so I dialled up its smart looks and low running costs. Small car, big benefits.

By the way, MINI isn’t the only automotive client I’ve worked for. I wrote all car copy for the SEAT website through MullenLowe Profero, as well as similar work for Peugeot, via Havas helia. If you’d like to see samples, please get in touch.

Agency: Brooklyn Brothers