Services
Copywriting
Fresh, clear, polished copy that connects with your audience on any channel, in any tone. Headlines that resonate, emails that convert and website copy that builds trust and guides your customers towards action.
Brand writing
A deep dive into your brand, to define your tone of voice and key messages. Whether you’re starting from scratch or pivoting, I can help you tell your story and make sure you reach the right audiences.
Content
Expertly researched long-form content, optimised for SEO and ready to plug straight into your layout. I can also audit and edit your existing content, and give you easy wins to make it more effective.
Working with me
If you’re used to hiring freelance copywriters, that’s great. I can slot in with your team and ways of working.
But what if you haven’t hired a copywriter before? Don’t worry. I can talk you through how it all works, help you figure out what you need and make sure you get the most impact for your money. Get in touch for a quick (free!) chat.
Questions?
What copy do I write?
Websites, tone of voice guides, key messaging, press releases, email campaigns, features, ad campaigns, SEO copy… pretty much anything you need.
Who do I work for?
Anyone from multinational companies to local one-man bands. It’s great to work for names my Nana knows – but I also love to work with small, independent businesses.
Do I know about UX?
Yes! I read ‘Don’t Make Me Think’ by Steve Krug years ago and I don’t think any other book has had as much impact on my work.
Can I use Figma?
I love flowing copy into Figma. It’s so good to see how the words will look in-situ and it helps me make sure that messages work with images.
How do I work?
I’m flexible – I can work on a retainer, fixed-length contract or project basis. And rest assured I’m a ‘proper’ freelancer, with insurance and a limited company.
Do I use AI to write?
No. LLMs can be useful for research but they can’t actually think or create. They’re probability machines. Which means boring, predictable, clichéd copy. Who wants that?