Code Sa is a start-up setting a new standard for C/C++ codebase testing in safety-critical industries.

I created their tone of voice, brand positioning and key product messages. To help the brand stand out and scale up, I focused on what makes Code Sa unique and valuable to highly pressured dev teams, in their language.

The result: clear, confident and authoritative copy that speaks directly to new customers and investors.

Agency: Cohesion Labs